FOR IMMEDIATE RELEASE

E! ENTERTAINMENT TELEVISION

PREMIERES "THE BRADY BUNCH: THE E! TRUE HOLLYWOOD STORY"

ON JUNE 6 AT 8:00 PM ET/PT

LOS ANGELES, May 10, 1999 -- "The Brady Bunch: The E! True Hollywood Story"
premieres on E! Entertainment Television, Sunday, June 6 at 8:00 PM ET/PT.
This two-hour installment explores the pop culture phenomenon known as "The
Brady Bunch," from its shaky beginnings as a semi-popular, though critically
maligned, family sitcom into a cottage industry that included pop music,
variety shows, movie specials, remakes, self-parodies and, ultimately,
syndication heaven--or purgatory, as some Brady critics and cast members may
allege!

The Brady facade may be famously perfect, but life inside the sitcom
family was anything but. Star Robert Reed was tormented by the fact that he
had to hide his homosexuality and the volatile actor also engaged in titanic
clashes with creator Sherwood Schwartz over the quality of the series.

Hormones ran rampant as cases of puppy love developed on the set between the
young co-stars. Battles over money were another source of contention behind
the scenes of the popular program. And some former cast members are still
dealing with a mixed legacy that, for most, has proved as much burdensome as
buoyant.

The program features exclusive interviews include Florence
Henderson, Ann B. Davis, Barry Williams, Eve Plumb, Christopher Knight,
Susan Olsen and "The Brady Bunch" producer Sherwood Schwartz, among others.

Also featured will be rarely seen home movies filmed on the set, personal
photographs and footage from the classic sitcom.

From the program:

Executive Producer and Creator Sherwood Schwartz, on Robert Reed's
homosexuality -- "I sympathized with him, because here he is the father of
America and he can't come out of the closet."

Sherwood Schwartz, on Reed's refusal to read his lines for a particular
episode -- "He won't go to his dressing room, he insists on standing on the
stage. And so Paramount said to me, 'We will send two guards down and carry
him off the stage if that's the only way to get him off the stage.' I said,
'No way. Not in front of those kids. I don't want them to see their father,
Mr. Brady, carted off the set by two uniformed policemen'."

Barry Williams (Greg Brady), on the unhappiness of Brady dad Robert Reed,
whose serious theater training and closeted homosexuality clashed frequently
with "The Brady Bunch" story lines -- "He was just not a happy camper on
our show. And tried to get off it at least three times the first year. It
was a constant struggle for him all the time."

Christopher Knight (Peter Brady), on having to bear the Brady legacy --
"I've gone through my cycles with it, my hatred of it being this burden, my
coming to grips that it's not going away, so deal!"

Susan Olsen (Cindy Brady), on life after the Bradys -- "Being a former
Brady and trying to do anything in the industry was extremely uncool; there
was really no respect for us."

Williams on his Oedipus complex, revealed in his 1991 tell-all book, in
which he confessed to a longstanding crush on screen mom Florence Henderson,
with whom he ultimately enjoyed one date -- "The date we went on I think
had more expectations in my juvenile fantasies than it ever took on for her.
Nonetheless, she was very kind."

Henderson, on Williams' revelation -- "I think he wanted to sell a lot of
books, and he did. And that was okay. If you read the book you can see how
innocent our date was. People just love to think that there was incest on
the set of "The Brady Bunch." They love that!"

Christopher Knight, on his frustrations with the show's unrelenting
wholesomeness, contrasted with the off-screen realities of the Vietnam War
and sweeping social change -- "I resented the fact that we didn't get into
trouble and I thought it was too bland and milquetoast and
non-representative of a child's life back then."

Florence Henderson, on her own frustrations -- "I was very frustrated that
we could not act more normal as parents, raise our voices and show the angst
you go through as a parent."

Producer Lloyd Schwartz, on the premature cancellation and the never-ending
appeal of "The Brady Bunch" -- "People were saying, 'Well, at least now
it's the end of "The Brady Bunch."' "The Brady Bunch" is a lot of things,
but 'over' it isn't. "The Brady Bunch" has left the land of TV and entered
the land of Americana."

E! will present encore presentations of the episode on Monday, June
7 at 10:00 AM ET/PT and 4:00 PM ET/PT.

E! Entertainment Television Networks is the world's largest producer
and distributor of entertainment news and lifestyle-related programming. The
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E! Entertainment Television Networks is based in Los
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