| ON THE AIR Highs and lows of the Super Bowl The players complied with Fox's
"All-American Super Bowl," as the aptly named Patriots beat
the Rams in Super Bowl XXXVI.
The football-fest had plenty of moments to remember.
Paul McCartney was given Super Bowl treatment with tons of
cheerleaders as background dancers for his pregame performance (and we
thought Wings was embarrassing). Mariah Carey gets a "thumbs
up" for her performance of the national anthem. She looked great,
sang great, and wore something classy. After former President Bush and
former Dallas quarterback Roger Staubach (who suddenly looks like Clint
Eastwood) did the ceremonial coin toss, Pat Summerall (who may have been
having the jitters because it was his final Super Bowl) inexplicably
said, "It looks like he's tossed a lot of coins in his day."
What?!
Besides the game, the big story line was that it was the final game
for the broadcasting team of Summerall and John Madden. After no mention
of the fact for the first three quarters, at the beginning of the final
period, Madden mentioned that this was their final quarter together and
called Summerall a "national treasure."
Summerall took a subtle shot at Fox, which gently forced him out of
the No. 1 announcer's booth, by saying, "They can take me out of
this booth, but they can't take away the times we've had together."
For the most part, they had a decent broadcast. However, Summerall
got faked out by a Patriots halfback option, and Madden will never hear
the end of it for questioning the Patriots' attempting that final drive
of the game.
The most aggressive advertisers were Budweiser and Mlife (I still
don't know what Mlife is). The Bud commercials included a funny story
about the difference between a man and a woman buying greeting cards and
the return of Cedric the Entertainer in a Cyrano de Bergerac spoof. The
Britney Spears Pepsi ads were almost overshadowed by NFL commissioner
Paul Tagliabue, who was drinking a Coke at the end of the game. Wonder
if Coke can get him to wear a belly shirt?
Fox cameras also caught a Patriots assistant coach mouthing
"What the f--" after a call went against the team, and Tom
Brady saying "We won" to Drew Bledsoe at the end of the game.
Former Eagles receiver Charles Johnson got some air time as the Patriots
celebrated at the end of the game.
At halftime, in a change of roles, it was Fox that took the high road
with U2's mini-concert that had a backdrop featuring the names of every
victim from Sept. 11, while NBC went for the lowest common denominator
with a Playboy Playmate version of "Fear Factor."
Fox played a salute to Summerall during the postgame show, which must
have been infuriating for Patriots fans. The taped piece, which featured
clips of Summerall's playing and announcing days, also had comments from
Tom Brookshier, Frank Gifford and Bill Parcells.
After the exhilarating finish to the game, it seemed awkward to have
the salute at that time, especially when Fox could have easily played it
during the three- hour pregame show. I'm sure many fans would have
rather seen more player reaction at that time.
The questions for next year: Can the Patriots repeat? Who will
replace Summerall? And what is Mlife?
Laura Nachman covers television and radio sports for the Courier
Times. Write her in care of the Courier Times, 8400 Route 13, Levittown,
PA 19057, fax 215-949-4177 or e-mail [email protected].
Tuesday, February 5, 2002
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