Channel Surfing
by Laura Nachman
Bucks County Courier Times
November 9, 2004

As LaSalle University recently celebrated the silver anniversary of its communications department, so did one of its original graduates, Paul Perrello, news director for Metro Networks.

Perrello has enjoyed a 25-career in the Philadelphia market, the bulk of it at the old WWDB 96.5-FM (1982-2000).

Perrello is in charge of the Metro news staff which provides news to around a dozen stations in town including WPEN 950-AM, WOGL 98.1-FM, WBEB 101-FM, and WPHT 1210-AM.

Not forgetting his alma mater, Perrello has been a professor in LaSalle’s communications department for almost as long as he has worked in the industry.

“I enjoy teaching because it’s good to be able to tell the kids what it is really like in the business,” said Perrello.

Perrello also serves on the Board of Governors for the March of Dimes “Achievement in Radio” (AIR) awards, which is happening today at the Adams Mark hotel in Philadelphia.

WPVI in a Landslide
On Election Day, viewers voted for “Action News,” as it had the highest ratings.  At 11 p.m., Jim Gardner anchored WPVI to a 16.5 rating/24 share.  WCAU, with Tim Lake and Renee Chenault-Fattah, was second with a 9.8 rating/14 share and KYW with Larry Mendte and Alycia Lane was in third with 5.5 rating/8 share.  Each local rating point equals around 30,000 households.

If October numbers hold up, then KYW will beat WCAU for second place at 11 p.m. in the news ratings for November sweeps. KYW had an 8.5 rating/14 share, while WCAU had an 8.3 rating/13 share.

The annual WPVI/Boy Scouts holiday food drive kicks off today at Love Park in Philadelphia at 11 a.m.  Residents are invited to bring canned goods to the event.  WPVI personalities Dave Roberts, Cecily Tynan, Scott Palmer, Matt O’Donnell, and Sarah Bloomquist will be on hand.