On The Air
by Laura Nachman
February 7, 2003

            Philadelphia-based basketball promoter Jeremy Treatman can breathe a sigh of relief now that high school “phenom” LeBron James has been cleared to play for the remainder of the season, which means he’ll be able to participate in Treatman’s “Dayton Scholastic Play-by-Play Classic.” The final of Treatman’s four games this season featuring James’ St. Vincent-St. Mary squad is scheduled to play Sunday, February 16 at 4 p.m. on ESPN2. (ESPN2 would only televise the game if James played).

“I would have been disappointed if LeBron couldn’t have played,” but the game would have gone on without him,” said Treatman, who began planning this event over a year ago and also organized James’ sold-out appearance at the Palestra in December.  Next Sunday’s event is expected to be a sell-out.  Treatman also arranged high school events with NBA players Dajuan Wagner, Eddie Griffin, and Kobe Bryant.

This weekend James can be seen in “The Primetime Shootout” from Trenton’s Sovereign Bank Arena tomorrow at 7:30 p.m. on CN8.

James’ possible destination next year, “The NBA All Star Game” takes place for the first time on cable television, on TNT Sunday at 8:30 p.m. from Atlanta, Georgia.  Marv Albert, Mike Fratello, and Jeff Van Gundy will call the game. (I’d love to see those guys in a slam-dunk competition).  Craig Sager and Cheryl Miller (the tallest announcer of the bunch) will report.  Mariah Carey will perform at halftime.  Other game-related shows include a “Salute to Michael Jordan” on TNT tomorrow at 6 and “NBA All Star Saturday Night presented by America Online” at 8 p.m.  Since AOL is involved, does that mean viewers will be losing their connection to the game every five minutes?

“Reversal of Fortunes”

Former NBC announcer and NBA player Jayson Williams settled a civil suit with the family of the limousine driver he allegedly shot to death last year in an accident at his New Jersey home.  Terms were not disclosed. The criminal trial, which was scheduled to begin February 18 has been delayed.  Meanwhile, the man who replaced Williams on NBC last year, Tom Tolbert will join Brad Nessler and Bill Walton on ABC’s lead announcing team. Ironically, Tolbert’s first game will feature two of Williams’ former teams – Philadelphia and New Jersey, Sunday the 16th.

“NHL – Needs Help League”

Fans are so starved for football that NBC’s debut of “The Arena Football League” got almost the same ratings as the “NHL All Star Game” on ABC last week.  The NHL had a 2.4 overnight rating/5 share compared to a 2.2 overnight rating/5 share for the AFL.

“My Big Fat Greek Olympics”

 NBC, along with CNBC and MSNBC will telecast over 806 hours of the 2004 Olympics in Athens, double the coverage from Sydney, Australia.

“This Will be Higher Rated Than the NHL All Star Game Soon”

The College Sports Television Network debuts on a cable system near you February 23.  It will feature more than 25 men’s and women’s intercollegiate sports, except for Division I football and men’s basketball. 

“Dr. Vai”

            WCAU sports director Vai Sikahema has a walk-on role on “ER” next Thursday at 10 p.m. on NBC.   Sikahema and entertainment reporters from some of the other NBC affiliates were flown out to the set in Hollywood to provide some cross-promotion during February sweeps.  Why Vai?  For some unknown reason, WCAU doesn’t have an entertainment reporter.